In a focus group of ‘undecided voters,’ the winner of the final presidential debate was decidedly President Donald Trump.
“I really really really wanted to vote for Joe Biden. I really really do,” said Jennifer, a focus group member from Michigan. “But, I just, based on tonight’s performance, Donald Trump…”
“If I had to go with one person I’d probably go with Trump because at least he has proven something in his 4 years,” said Keita, who lives in Georgia.
“I really really really wanted to vote for Joe Biden. I really really do. But, I just, based on tonight’s performance, Donald Trump…” – Jennifer from Michigan pic.twitter.com/TGJyWnJxpR
— Tomas Morales (@TomasMorales_iv) October 23, 2020
The Los Angeles Times orchestrated focus group results, as described by the lead pollster Frank Luntz, described the two candidates in two very different ways:
My focus group’s words to describe Trump tonight:
• “Controlled”
• “Reserved”
• “Poised”
• “Con artist”
• “Surprisingly presidential”Words to describe Biden tonight:
• “Vague”
• “Unspecific”
• “Elusive”
• “Defensive”
• “Grandfatherly”
My focus group’s words to describe Trump tonight:
• “Controlled”
• “Reserved”
• “Poised”
• “Con artist”
• “Surprisingly presidential”Words to describe Biden tonight:
• “Vague”
• “Unspecific”
• “Elusive”
• “Defensive”
• “Grandfatherly”👉🏻 https://t.co/LOOQDLAjoT pic.twitter.com/qa54f6F94S
— Frank Luntz (@FrankLuntz) October 23, 2020
The format forced Trump to be more reserved and surprisingly revealed a Biden who seemed unable to be poised and persuasive in an authentic manner.
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