The U.S. Army isn’t getting the reaction they had hoped for when their social media team put together a promotional tweet trying to attract recruits to the branch.
“‘Being brave means knowing that when you fail, you don’t fail forever.’ -Lana Del Rey,” the U.S. Army tweeted on Saturday, next to a photo of a female soldier crawling through mud.
"Being brave means knowing that when you fail, you don’t fail forever." -Lana Del Rey
📸 by Markus Rauchenberger#SoldierSaturday pic.twitter.com/57Aa4TnT2R
— U.S. Army (@USArmy) January 22, 2022
It went viral almost instantly.
“Please God, don’t let China see this tweet” one user begged.
“Our Army is doomed if a Lana Del Rey lyric is supposed to bring in recruits.” another suggested.
However, by far the most common theme among the responses I looked at was the feeling that when you do fail in war, it’s kinda forever.
George Patton then, Lana Del Rey now. We’re going to get our ass kicked. https://t.co/6mUGb3KfnJ
— Buzz Patterson (@BuzzPatterson) January 23, 2022
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