Toyota has decided to send a message about the Tokyo Olympics by not airing any Olympic-themed advertisements on Japanese television during the games even though it is a major IOC sponsor.
“There are many issues with these Games that are proving difficult to be understood,” Toyota Chief Communications Officer Jun Nagata told reporters Monday.
About 200 athletes competing in Tokyo are also affiliated with Toyota, and the carmaker said it would continue to support them despite making public moves that show a lack of support.
The Olympics has become controversial now that COVID-19 is once again on the rise in many countries despite the availability of vaccines in many places around the world.
A number of athletes and support staff have tested positive for COVID-19 in recent days, and some are now wondering if it was a good idea to hold the games this year.
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