Australian lawmakers have paved the path for legislation that would require Big Tech companies like Google and Facebook to pay publishers for their content.
Australia has been on the warpath against Big Tech for some time, and this latest action by lawmakers is setting the stage for a massive fight between them and Big Tech.
When Google threatened to stop providing all services in Australia, Prime Minister Scott Morrison responded by saying, “We don’t respond to threats. Australia makes our rules for things you can do in Australia. That’s done in our Parliament. It’s done by our government. And that’s how things work here in Australia.”
Microsoft President Brad Smith has joined with Australia and even called on other countries to embrace similar policies that would severely damage the monopoly that Google holds over the search engine market.
Microsoft has long been trying to compete with Google through their “Bing” search engine but has failed to match Google. If other first world nations embrace Australian measures, it could create a huge opportunity for companies who have been boxed out of the market.
More competition in Big Tech will benefit everyone, and after the political interference from Google and Facebook, action is desperately needed. Big Tech must be reined in, and it must be done quickly.
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