ESPN radio’s lineup experienced a ratings collapse of 53% during the fall ratings period, ratings company OutKick reported.
The drop came in spite of a new slate of shows across all time slots. The new shows failed to attract the prime demographic of 25-54 year-olds.
The network lost two of its top hosts, Will Cain and Stephen A. Smith, in the first half of 2020 and another known host, Dan Le Batard, also left the network last year.
Another reason for the loss is that far more people are working from home, so they aren’t listening to the radio like they used to do while commuting to and from work.
The network’s focus on social justice issues is also thought to be a turnoff for some listeners, who may be reducing or avoiding listening because of their distate.