A 25-year SEO expert who wanted to remain anonymous said that the 99.7% reduction in Breitbart News’s search engine rankings since 2016 were probably due to manipulation on Google’s part.
“I’ve never experienced such a wholesale removal of rank and visibility on specific concepts on a site as I have seen being applied to Breitbart,” the expert said. “Removal is the key, not dropping in rank, which would be an organic devaluing. These ranks are just simply gone, overnight, while other topics have been untouched.”
The expert noted that the change seemed to have happened rapidly and involve thousands of pages, which used to have rankings but now do not.
“The sheer fact that there are thousands of pages of Breitbart content that reference Biden that were ranking before May 6, that now have no rank or impressions on search is a sign of manipulation, not algorithmic devaluing,” he said.
Dr. Robert Epstein, who has reported previously about Google’s blacklists, said that the data indicates Breitbart is a target of that practice, which Google has denied but two of which were leaked by a whistleblower last year.
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